Oasis recently released their new album, Dig Out Your Soul.  Prior to the album release, Oasis taught a group of NYC street musicians several of the tracks off their new album.  For the weeks leading up to the album release, the street musicians played the new tracks NYC train and subway stations. 

This sort of pre-promotion might not work for all artists.  If you're a relatively unknown band, it's not going to have the impact.  The main point to take away from this promotion is that they did something different to get the attention of the consumer.  Utilize the tools at your disposal and do something unique.  There are all sorts of things you could do, so think outside of the box.  It today's world of sensory overload, it's the things that have never been seen that stand out.

Check out the video of rehearsals, street performances, and reactions...

Leave a Reply