This morning, I was reading an article about Music and recent Biological studies with music that was posted on the Economist website.  It was an interesting article for a number of reasons, so give it a read when you have some time.  I'm only going to touch on a couple of points in this blog post, as well as some of my additional thoughts.

One of the things that the article brought up was the "ability of music to manipulate the emotions."  You hear something that reminds you of a fond memory, and it makes you happy.  Or, it can have the opposite effect.  Another thing it mentioned is that music "triggers visual images in the cerebral cortex."  That really struck a chord with me, and made me think of music videos. 

Music often gets my mind racing with images, and that is the approach I take with music videos.  I have written the concept for a video (which can be seen on my "My Work" page on this site) and am working on a few new ideas.  The approach I like to take with videos is to tell a story.  That is generally what songs are doing in lyrics, so I attempt to bring these lyrics to fruition in pictures, so to speak. 

I have recently seen a couple of videos that do a great job of this.  The video for "Cath" by Death Cab for Cutie does an amazing job of bringing the song to life.  Not to mention it's a fantastic song.  Another video that recently came out is "You Found Me" by The Fray.  This also does a great job of showing a story. 

What about you - do you like a video that tells a story? Or a video that just shows a band rocking out? 

 


Comments

YrLic

Sun, 28 Dec 2008 05:38:26

the problem with story or concept videos is that the audience needs to 'get it'. If they don't read the lyrics while listening to the song on the radio then they might not also pick up the message unless it smacks them in the face (which might be a good concept video right there). Maybe that's why just rocking out is a good fallback.

 



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