There are a lot of great music blogs out there that offer some really solid info.  But recently, I was reading one that offered some advice that I animately disagree with.  I'm not going to call them out on it, because that's just not nice.  The blog suggested that when an artist or band gets busy enough, they should hire someone to update things such as their Twitter.  This is something that bands/artists should NEVER, ever do!  It all comes back to a blog that I posted a while back about having an authentic  conversation with the fans, and building those relationships.  It's very important that a band's online/social media efforts are giving fans an inside look, not just pushing the latest CD (or another thing of the band). 

Which brings me to my next point...

There is a plethera of online tools available to bands/artists today.  With everything to choose from, a lot of bands try to utilize all of the online tools, and do a half ass job with all of them.  Rather than trying to use all of the online tools, bands should take a serious look at their fanbase and where they hang out online.  Then select the online pieces that you know you can update regularly.  The number of those is up to each band, dependent on the amount of time and commitment they have to it.  Then do a fantastic job with those online tools that you're dedicated to, rather the half ass job with all of them.  But never give up those things and hire someone to do them.  If there is a need to trim back as you move along, that's okay.  But keep the relationships with your fans real.

Leave a Reply